Keemart and DSCA keep student art collection on sale

Keemart and the Down Syndrome Charitable Association are continuing an art initiative that lets 17 DSCA students in Saudi Arabia showcase and sell their work through the Keeta app. Each SAR 39 purchase sends SAR 10 to DSCA’s educational and developmental programs.

Why it matters: - The collection gives students with Down syndrome a public platform for their artwork and a direct link to income-supporting sales. - The initiative also creates an ongoing funding stream for DSCA’s educational and developmental programs. - The collection stays available beyond the launch period, extending the reach of the students’ work and the charity’s fundraising.

What happened: - Keemart and the Down Syndrome Charitable Association are continuing “Their Colors Change the World” in Saudi Arabia. - The initiative lets DSCA students showcase and sell artwork through Keemart on the Keeta app. - The collection includes works by 17 students ages 9 to 18. - The artworks reflect themes chosen by the young artists, including seasonal scenes, Ramadan imagery, still life and landscapes. - The collection remains available across Riyadh, Jeddah and Dammam.

The details: - Each artwork costs SAR 39. - SAR 10 from every sale goes to DSCA to support its educational and developmental programs. - The rest of the price covers production and campaign-related costs. - Keemart provides the digital retail platform and user reach. - DSCA works with the students throughout the creative process. - The initiative is designed to give the students sustained public visibility and a simple way for users across Saudi Arabia to support DSCA. - Abel Shen, Keemart Head of Business, said the effort is meant to give the young artists more than a single moment of visibility and to create an ongoing way to support DSCA’s work. - Hanan Ahmed Al-Zahrani, Day Education Services Supervisor at DSCA, said the program helps students express themselves, build confidence and contribute to the charity’s educational and rehabilitation programs. - Keemart said the initiative fits its broader community-focused commitment aligned with Saudi Arabia’s Vision 2030. - Keemart said it continues to explore new ways to support charitable and social organizations across the Kingdom.

Between the lines: - The partnership blends retail, charity and student development in a way that turns art sales into both visibility and recurring support. - Keeping the collection live on an app-based platform lowers the barrier for customers who want to contribute without a separate donation process. - The focus on student-selected themes helps the project feel creative rather than purely charitable, which may strengthen engagement.

What's next: - The collection will continue to be available through Keemart on the Keeta app. - Keemart and DSCA may use the partnership model for future community-focused initiatives. - Users in Riyadh, Jeddah and Dammam can continue purchasing the artwork while the campaign remains live.

The bottom line: - The Keemart-DSCA partnership turns student artwork into a lasting showcase and a direct source of support for educational and rehabilitation programs.