ADAA and Lancôme Launch Global 'I’m Fine' Initiative to Break the Silence on Women’s Mental Health

Exciting New Global Women's Mental Health Initiative Launches

SILVER SPRING, MD, UNITED STATES, October 13, 2026 /EINPresswire.com/ -- The Anxiety and Depression Association of America (ADAA) announces its partnership with global beauty leader Lancôme on the “I’m Fine” initiative, a major global campaign designed to dismantle stigma, encourage early detection, and empower women to prioritize their mental well-being.

Every day, millions of women answer a simple question with the same two words: “I’m fine,” masking a silent struggle with anxiety or depression. Approximately one in three women will face an anxiety or depressive disorder in their lifetime—twice the rate of men—yet systemic barriers prevent many from seeking help.

“Many women will experience an anxiety or depressive disorder in their lifetime. This is a global public health issue we can no longer afford to ignore,” said Dr. Blair Simpson, ADAA Immediate Past President, Professor of Psychiatry at Columbia University Irving Medical Center, Director of the Center for OCD and Related Disorders, and ADAA Ambassador for Women's Mental Health. “This partnership is a collective commitment to dismantle the barriers of stigma and delayed care, and to empower women around the globe. Prevention is power. Early detection is critical. These tools can help women understand what they are feeling, act early, and prevent challenges from becoming overwhelming crises.”

Actionable Prevention and Clinical Tools

At the core of the initiative is the digital platform IMFINE.COM, built to guide women through a clear, three-step journey supported by clinical insights:

1. Check in: Free, confidential access to peer-reviewed, clinically validated self-assessment tools—the GAD-7 for anxiety and the PHQ-8 for depression—to identify early signs of risk.
2. Reflect: Curated educational articles providing expert perspectives on mental well-being.
3. Connect: Global testimonials designed to foster a sense of shared experience and community support.

To further support U.S. audiences, ADAA’s dedicated microsite at women.adaa.org provides supplementary science-backed expert content, personal stories, and comprehensive mental health resources. In the U.S., ADAA and Lancôme are also joined by HealthyWomen to help amplify outreach and empower women to make informed health decisions.

Global Rollout and Long-Term Impact

The “I’m Fine” initiative launched globally on October 10, 2026, coinciding with World Mental Health Day, supported by international non-profit partners worldwide. To help rewrite the cultural narrative, Lancôme brand ambassadors Demi Moore, Christy Turlington, Zoé Saldaña, and Vanessa Kirby are sharing their personal stories as part of the campaign’s global awareness pillar.

By bringing these vital conversations into the light, ADAA and Lancôme are helping women everywhere drop the mask of silence, embrace early support, and prioritize their mental well-being with confidence.

Lise Bram
Anxiety and Depression Association of America
+1 240-485-1016
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